When a physician approaches a hospital display, what is an appropriate way to start a conversation?

Starting a conversation with "Can I help you?" is an effective approach because it is open-ended and invites the physician to express their needs or interests without feeling pressured. This phrase conveys a willingness to assist, making it a friendly and professional way to engage someone in a busy hospital environment. It demonstrates respect for the physician’s time and acknowledges that they may have specific concerns or questions they want to address.

Other options, while they might seem engaging, can inadvertently put the physician in a more passive position or assume their interest in a particular product or demonstration. Instead of taking the lead, asking if you can help encourages dialogue and allows for a more tailored conversation that can lead to a better understanding of the physician's requirements or interests. This approach is particularly important in a healthcare setting, where building rapport and trust is crucial for effective communication and relationship-building in the pharmaceutical industry.