How many calls does it typically take for a physician to commit to prescribing a new product?

The correct answer to how many calls it typically takes for a physician to commit to prescribing a new product is three to four calls. This figure reflects the commonly observed pattern in the pharmaceutical industry where building a relationship and establishing trust with healthcare providers requires multiple interactions.

During the initial calls, the pharmaceutical representative introduces the product and its benefits. Subsequent calls allow for addressing questions, providing additional information, and reinforcing the product's value. It is also essential for the representative to build rapport and understand the physician's needs and preferences, which is often a gradual process.

While some physicians may be persuaded after just one or two calls, this is relatively uncommon, especially when introducing new and potentially unfamiliar products. Therefore, it's important for representatives to be persistent and patient in their approach, recognizing that establishing a prescribing habit can often take several interactions.